NFL’s first Black female president marketing football to Gen Z, women

Sending a selfie off into the web void can do many issues. However when you’re taking a selfie at Allegiant Stadium in Las Vegas, it could ship alcoholic drinks delivered on to your seat (it confirms you’re above 21). 

Although applied by the Raiders’ earlier president Dan Ventrelle, the flexibility to order concessions out of your cellphone within the stadium is without doubt one of the options that Las Vegas Raiders’ president Sandra Douglass Morgan, the primary and solely Black president within the NFL, touts in her marketing campaign to assist appeal to younger, various, feminine followers to the NFL.

“Everybody needs to be on their telephones. And so after we go to the stadium, having the ability to get your meals, your beer, your drink—and having the ability to do it usually [on your phone] is one thing that we actually embrace in a stadium,” she mentioned on a panel at Fortune’s 2023 Most Highly effective Girls Subsequent Gen Summit on Tuesday.

Whereas a selfie that converts to a Bud Gentle supply could appear gimmicky, the NFL’s situation with declining fandom is actual. Dropping a little bit bit lower than 1 million followers from 2021 to 2022, the NFL is clearly not resonating with new populations. 

That is what Douglass Morgan, who grew to become the Raiders’ president in February, is hoping to alter. “Once we grew up, possibly our mother and father had a group,” says the Raiders’ president, who’s now 45 years outdated. “Now, how are we advertising to our youthful customers?”

Douglass Morgan cites the group’s companions, advertising, and digitization because the keys to new and larger fandoms. 

It’s probably that Douglass Morgan’s outership within the NFL—because the NFL’s solely feminine Black president—and insidership as a lifelong Las Vegas resident helps her appeal to a various viewers whereas interesting to the Raiders’ core fandom. Douglass Morgan attended the College of Nevada earlier than she acquired her legislation diploma from William S. Boyd College of Regulation on the College of Las Vegas. Following these educational jaunts, she labored in litigation for the Mirage on line casino, earlier than changing into North Las Vegas’ metropolis lawyer and earlier than chairing the Nevada Gaming Management Board, per CNBC. 

Nonetheless, she is aware of she’s the primary of her form within the NFL, and leads with this lone wolf mentality.  “I discover what I do with the Raiders, with my household, with my marriage and my associates—each single day is one thing that I form of need to get up and know that I’m able to do all of it myself.”

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